Selected industry updates with a practical BitMessaging perspective for SMS, RCS, WhatsApp, API, callback and omnichannel workflows.
If a trend is relevant for your customer notifications, we can review the technical and business fit together.
Talk to BitMessagingCustomer communications in financial services run under constant regulatory pressure. Every message, from routine payment confirmations to fraud alerts, handles sensitive customer data. All it takes is one bad interacti...
BitMessaging angle: customer communication works best when channels, reports and operational ownership are managed together.
RCS works by sending messages over the internet – mobile data or Wi-Fi – instead of the cellular signaling channel that carries SMS. Your phone’s native messaging app connects to a Rich Communication Services (RCS) serv...
BitMessaging angle: RCS is strongest when it is introduced together with SMS fallback and measurable delivery status.
RCS use cases are the ways businesses put Rich Communication Services to work – branded promotions, order and delivery updates, one-time passwords, appointment reminders, and conversational support, all delivered to a c...
BitMessaging angle: RCS is strongest when it is introduced together with SMS fallback and measurable delivery status.
RCS and WhatsApp are the two richest business messaging channels, and the difference comes down to where the message lands. RCS (Rich Communication Services) delivers branded, interactive messages straight into a phone’...
BitMessaging angle: RCS is strongest when it is introduced together with SMS fallback and measurable delivery status.
Your loyal customers have shopped with you for years. So why do your support agents greet them like strangers every time they switch channels? Most customers have been there. The moment they switch from chat to phone, f...
BitMessaging angle: customer communication works best when channels, reports and operational ownership are managed together.
A customer gets an SMS: Their order’s been delayed. But when they open the chatbot the retailer built to help, it tells them, confidently, that the package shipped yesterday. Reluctantly, they call customer service, whe...
BitMessaging angle: SMS remains a practical channel for urgent customer notifications, verification and status-driven workflows.
My boss asked me to write an article about the best SMS APIs in 2026. As the former Director of Marketing at SimpleTexting, I’m no stranger to the world of SMS. As a marketer, I’m also no stranger to how useless most of...
BitMessaging angle: SMS remains a practical channel for urgent customer notifications, verification and status-driven workflows.
Fifty years ago, banking wasn’t convenient, but it was highly trustworthy; it would take a vast conspiracy to spoof an entire banking branch. Modern banks’ owned apps could be classed as digital branches. They’re well...
BitMessaging angle: customer communication works best when channels, reports and operational ownership are managed together.
Summer 2026 is shaping up to be one of the most demanding travel seasons in years. Airfares are up, airports are stretched, Europe is potentially facing one of its most disruptive strike seasons in years, and across the...
BitMessaging angle: API, webhook and reporting details decide whether messaging becomes a reliable business process.
